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A New Direction To Grow Your Business
Happy October, valued travel partners!
By now you might have seen our freshly launched brand campaign, Come Seek The Royal Caribbean. It's bold, energizing and different from anything out there — just like our vacations. This campaign is designed to tap into all new markets and grow your client base by enticing first time cruisers. Come Seek is built on three ideas that challenge common cruising misperceptions.
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Vicki Freed, CTC
SVP Sales and Trade Support & Service
Royal Caribbean International® |
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THIS IS NOT A CRUISE.
To the non-cruiser, the industry can appear as a sea of sameness – big white ships with nothing to do onboard. Our ships are packed with thrilling activities a first-timer would never expect — bumper cars, sky diving, ice skating. It builds on an idea many of you have been selling for years: a vacation with Royal Caribbean is way more than a cruise.
YOU ARE NOT A TOURIST.
Younger travelers do not see themselves as run of the mill, follow the beaten path tourists. They like unique, authentic experiences they can share on social media and humblebrag about to their friends back home. Our new campaign embraces this desire by showcasing the one of a kind experiences our vacations deliver.
THIS IS NOT THE CARIBBEAN.
The Caribbean isn't one homogenous region: it's St. Kitts, it's Jamaica, it's Cozumel. It's dozens of unique places that bring their own character to every port stop during a cruise vacation. This part of the campaign expands on the appeal of the Caribbean by telling the individual stories of the destinations that make it up.
I hope you'll share, watch and market the new videos we have provided for your use. The next time your clients ask you about the Caribbean, remember this isn't the Caribbean. It's the Royal Caribbean. Visit LoyaltoYouAlways.com/ComeSeek to learn more about the campaign and to enter our "This Is Not A Cruise" contest.
Here's to new adventures! |
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Vicki Loves
Travel Agents |
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| VICKI'S PICKS |
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| Tell us your best pitch inspired by the Come Seek campaign. |
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| Save up to 30% on all sailings —
Even our newest ships! |
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| Enjoy a special bonus when you plan
a cruise by October 31. |
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Please note that some companies and products mentioned in Vicki's Spotlight are provided as examples only and their inclusion does not mean, and should not be construed as, a promotion or endorsement of that company, or any products or services offered by that company, by Royal Caribbean Cruises Ltd.
You received this message because you provided your e-mail address to Royal Caribbean. To ensure delivery to your inbox (not bulk or junk folders), please add royalcaribbeaninternationalsalespromotion@rccl.com to your address book. If you do not wish to receive any further communications from Royal Caribbean, please click here.
©2015 Royal Caribbean Cruises Ltd. Ships' registry: The Bahamas.
*Brilliance of the Seas® is operated by RCL (UK) Ltd., a subsidiary of Royal Caribbean Cruises Ltd. • 15047189 |
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