If you are having trouble viewing this email please click here. As with any relationship in our lives, the one between travel partners and their clients is built on communication and trust. Deliver on both for the long term and you'll yield something invaluable: loyalty. Some agents see a vacation booked as the end of their role, but a smart travel partner knows it's just the beginning. Follow up with a personal note, and keep the communication flowing beyond that, too. Just sitting back and hoping they'll choose you the next time is not enough. Be proactive and call your past clients if you wait until they call you, you're waiting too long. In your other forms of communication - email, social media - make sure your presence isn't purely sell, sell, sell. They see you as an advisor and expert, too. So be sure to integrate you insider knowledge, tips and personal learning moments. And don't forget to turn the spotlight on them! Just like with a friend, making a client feel special is a great way to win them over. Think of creative ways to engage and highlight your fans and clients. From a birthday shout out, to sharing their vacation photo, to commenting on a cute pic of a grandchild, it only takes a moment to let a valued client know you're thinking of them. Weave these interactions in with a friendly reminder that you're always available to help create lifelong memories, and you might even inspire a client to start thinking about their next getaway. Whatever you choose to do to make your clients feel valued, the basic idea is the same: be loyal to your clients, and they'll be loyal to you, too. Warm wishes and happy selling! BROWSE PREVIOUS ISSUES: Happiness Counts   •   Lessons in Courage   •   The WOW begins with you To ensure you view all offers and promotions correctly, please download the latest version of Adobe® Reader® here. Please note that some companies and products mentioned in Vicki's Spotlight are provided as examples only and their inclusion does not mean, and should not be construed as, a promotion or endorsement of that company, or any products or services offered by that company, by Royal Caribbean Cruises Ltd. You received this message because you provided your e-mail address to Royal Caribbean. To ensure delivery to your inbox (not bulk or junk folders), please add pricing_promotion@rccl.com to your address book. If you do not wish to receive any further communications from Royal Caribbean, please click here. ©2014 Royal Caribbean Cruises Ltd. Ships registered in the Bahamas. *Brilliance of the Seas® is operated by RCL (UK) Ltd., a subsidiary of Royal Caribbean Cruises Ltd. • 14039890