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VICKIS SPOTLIGHT - The official e-newsletter of Royal Caribbean Internationals Vicki Freed - VOLUME 24 | April 2013


My 18-year old son, Brent, loves Ellen DeGeneres. So much so, that I just returned from California, where I took him to a filming of her show for his birthday. When I told others about the reason for this trip, the response was nearly universal: "I love Ellen too!" It got me thinking about her qualities. What contributes to her broad appeal? And what Ellen qualities can make us better people, in work and in life?

She's authentic. I asked our sales trainer and webinar host, Renee, why she's an Ellen fan and she told me, simply, "Ellen is real." It's true. Ellen is a dancing goofball in a one-sie that makes you want to join the pajama party. What are you? Have you developed memorable personal service signatures that are true to you? Do they come across as authentic? Align your "brand" with your true nature and the pathway to success will come much more easily.

She's kind. Ellen ends every show by saying, "Be kind to one another." She lives this mantra through many charitable acts and contributions. How long has it been since you've done something kind for a client that wasn't business-driven? What about a kind act for a partner? A child? A friend? A stranger? It's too easy to get caught up in the demands of life and forget to infuse more moments of true kindness in our day.

She finds what makes people special. An Ellen guest may be a movie star. Or it may be a cute kid she met on an airplane. Ellen can uncover and showcase special qualities in nearly anyone. As sales people, we spend a lot of time trying to differentiate ourselves from the pack — trying to make ourselves special. But don't forget the true differentiator is finding, embracing, and acknowledging the special qualities in others.

There are so many ways to touch people's lives. You don't need a daytime talk show to do it. Start each day with a pledge to be real, be kind, and make a difference to every client.

Happy selling!






P.S. Just for fun, I asked Brent to pick his three favorite Ellen moments. Here they are:
1. Dennis Quaid is Here!
2. Taylor Swift's Scary Surprise
3. Britney Spears Learns Gangnam Style

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