Azamara Cruises - Trade eNewsletter

Captains Club eMagazine 2009
1st Quarter Edition

Recently mailed to 485,000 Captain's Club member, Past Guests and Prospects. Main Idea was to convince target audience that they should cruise on Azamara, check out the video www.azamaracruises.com/video. A savings offer for Europe and Asia was provided - $300 off stateroom for Captain's Club members and $200 for Past Guests and Prospects when you book between January 10 and March 10, 2009.

Group Success

One of the things that are working for many travel partners is group cruises. When done right, it will bring your agency a great return. Plan far ahead, hold your space as soon as the inventory is opened, and start promoting immediately. Use GAP points to create a package for your group that will offer them a unique experience that others do not have.

Online Channel Update

There is no doubt cruise sales in 2009 will be challenging; however, the online channel is one
of the channels that will experience cruise sales growth.

Azamara Direct-Mail Piece

Main Idea was to convince target audience that they should cruise on Azamara because:1) It will allow them to explore and discover many unique/less frequented exotic destinations beyond the expected; 2) Our intimate ships offer an exclusive, immersing experience with fewer guests and a more casual approach to cruising; 3) Azamara Cruises brings the world - and the finest things it has to offer - within reach. A cruise line that is truly Worlds Apart in every way.

EUROPE

Sail to the hidden corners of the world, the Mediterranean, and along the way, experience the ultimate indulgence, cruise only pricing starting from $1299 on September 6, 2009 on Azamara Quest 10-Night Western Mediterranean.

Europe_BB.pdf

ASIA

Explore the intrigue of the far away lands of Asia as this spectacular voyage takes you to out-of-the-ordinary locations such as Bangkok, Vung Tau, Puson, and Kyoto, cruise only pricing starting from $1699 on February 20, 2010.

Europe_BB.pdf

Azamara Cruise Only

In our ongoing effort to provide you with the right tools at the right time to market and sell our amazing products, we want to announce yet another tool you can use to match your clients with their dream Azamara Cruises vacation.

Effective March 2, 2009, you will begin seeing Azamara Cruises pricing as cruise-only. The reason for this change is simple. We want to give both you and our guests what you've asked for, the very best cruise value in the industry. To date, more than half of Azamara guests have booked their cruise as cruise-only and have opted to shop for their own air. The change to cruise only pricing allows us to offer extremely competitive pricing for these guests.....read more

March Promotions

Sail Azamara to Europe, Asia and the Caribbean Promotion

Azamara Webinar Series